Software, either in the form of a web-based service or a mobile-based application, has become immensely popular and universal.
Consequently, a poor quality software or application can lead to customer dissatisfaction, loss of revenue and brand equity, increase in litigation costs, and numerous other fallouts where customers use the software to carry out crucial tasks like banking. If you want to get more information about test automation frameworks visit https://www.repeato.app/advanced-testing-techniques/.
As an antidote to such eventualities, businesses are fine-tuning their testing processes by adopting Test Automation.
This is because by establishing a Test Automation Framework an enterprise can leverage many benefits in the form of identification of hidden errors, reusability of the test suite, quicker test and release phases, better deployment of human resources, better quality software, increased customer satisfaction, and a rise in profits.
Poor quality software with glitches can be absolutely damaging for a company's reputation and a customers' loss of confidence in the product. The situation has arisen as companies tend to cut costs on quality control in order to become the early bird in the market.
Cost of correction: When poor quality software triggers increased customer complaints, a large chunk of employees is forced to spend their productive time addressing those issues rather than focusing on doing something new.
Effect on brand value: Dissatisfied customers can spread the news of a bad quality product real fast, more than what the PR or marketing team of a company can do.
Litigation costs: Affected customers can sue a company if its product(s) impacts their lives in a negative way. Moreover, should a product fall foul of regulatory compliance requirements the consequences can be really damaging.