Logos are created to identify a brand, company, product, or service. So that everyone can immediately recognize the company behind the logo, the logo design must be exclusive. The design process should be organized in such a way that the logo immediately gains recognition and admiration. It can be considered a brand or company signature.
A good logo today must be able to express more than just being able to identify a company. The logo should convey the nature of the company and its particular message to the audience. The design, color, concept, size, and message should encourage viewers to learn more about the company itself.
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Logo design process
1. Creating a logo requires a short and simple design. Given the nature of business, design along with the concise design needs to present effective meaning.
2. Since every business is different, it is important to know what makes your business different. The more information collected, the better the results. Researching trends, concepts, business competitors will give the company new ideas on how to design a logo.
3. Logo design takes a lot of work and one of the best ways to get a unique design is to keep on sketching and experimenting with ideas the designer can think of. Most of the time, designers draw inspiration from themselves with their drawings and sketches.
4. Frequently meet with clients to help the logo design process. It must be remembered that the customer's contribution to the logo is very important. With each new version of the logo, the customer's view of the results must be taken into account and the design revised as proposed.