This perhaps is one of the most important questions you can ask yourself when you are seeking out a business coach. The good news is that there is plenty of data out there that helps you paint a full picture of who seeks a coach.
In the middle of 2009, the International Coach Federation published a worldwide study on coaching. This study looked at the demographics of who chooses a online business coaching, why they seek to coach, and what was her overall return on investment. Some of the data is quite surprising as to who chooses a coach and for what reasons.
First, let us look at who chooses a coach. The conventional wisdom is that a coach is hired by corporations to help their executives. The study discovered that it is typically the individual who seeks out a coach.
These individuals tend to have university or postgraduate degrees. Many of them are in leadership positions if they are not business owners themselves. When it comes to gender 65% who select a coach are women. This tends to make sense as more women have increasing management responsibilities in corporations and are the leading founders of small businesses.
Second, conventional wisdom would tell you that a business coach is hired primarily by corporations. While in the past a corporation would hire a coach to curb the bad behaviors of a particular executive, it has now become a badge of honor for many executives to hire a business coach.
The reasons for hiring this coach are many but if you come in ones stick out. The number one area for hiring a business coach is to improve their work performance of the executive or of their team.