If you ask most marketers and social media experts about the future of online marketing, one term they will all agree on is "Bots". You may be asking yourself, what is a Bot? So too many people are simply lost when it comes to understanding what this interesting new technological innovation really means.
Before delving any further into the world of Bots, let's start by defining the term. A bot is any piece of application that makes use of artificial intelligence (AI) to interact with users. In simpler terms, these apps understand what a user wants and then can formulate an appropriate answer in a human-like manner. In fact, as you may see, even automated robots have the ability to completely re-invent the face of online marketing, customer service, and sales. All thanks to their smart artificial intelligence (IA) webhook API. Now, Facebook Messenger Bot can take this notion a step further by adding Bot Access token support. Now, Facebook Messenger Bot users will be able to acquire access tokens which, among other things, will allow them the ability to automatically sign in to Facebook and perform a variety of tasks including uploading photos, chatting with friends, and browsing different profiles.
So just what are the major advantages of using a Facebook Messenger Bot on Facebook's webhook API? One of the biggest advantages is that Facebook has taken full advantage of the Facebook webhook API to extend its existing bot capabilities through a browser add-on. The Facebook Messenger Bot now provides a way for internet marketers to take their products and services directly to the end-user. Instead of having to develop a web-based application from the ground up, a marketer can simply integrate a Facebook Messenger Bot and its associated webhook into one's website or mobile app. With the Facebook Messenger Bot, marketers can eliminate the need to hire a third-party developer to do the heavy lifting. Instead, marketers can focus solely on other functions such as designing the Facebook app, testing performance, adding new features, and generally making the bot work as well as it can.
Another major advantage to using Facebook's chat application via the Facebook webhook API is the security and privacy protection offered to Facebook Messenger Bot users. Because it works on the basis of tokens, it is difficult for an outside third party to intercept messages or alter the information being conveyed by a Bot user. This helps to create a secure and comfortable environment for Facebook Messenger Bot owners so that they can freely express themselves and build strong relationships with their customers while on Facebook. In short, Bots on Facebook work just like humans do when they interact with others: both parties must be comfortable with the other and both should be able to establish and maintain a level of common ground where the conversation begins.
However, as most Facebook users know, Bots on Facebook are not limited to merely chatting with one another, they can also be used to perform tasks. One such example of task-oriented functionality of a Facebook Messenger Bot includes the ability to scan a QR code and conduct a search from within a Facebook application. The Search function can be conducted from anywhere in the world, but a Bot user may specify which state (or countries) they would like the search returned results to be returned in. Once the search term or keyword has been entered into a Facebook Messenger Bot, the Bot will return search results from various providers around the world.
A third possible use case for Facebook's chatbot can help businesses maximize the potential benefit it can bring to their businesses. A business owner can create a Facebook Bot that sends out periodic promotional emails to all of their Facebook account contacts. The bot could send out a coupon discount to contact if that contact already is enrolled in your company's customer service program. Another use case that is similar to this one involves the use of a Facebook chatbot to send out direct messages to individuals in a group or network, thereby directing the conversation back to you. Each time a new message is sent, a link to your website could be added, providing an opportunity for more interaction and marketing with the group.
There are a variety of other major advantages and uses for Facebook Messenger Bot, which is why so many businesses are enticed to purchase the Facebook software and implement a Bot in their own Facebook messaging app. In addition to the three major advantages I have noted above, a Bots is a very convenient way to expand a business' message-reaching reach to a larger and more specific audience. A Facebook Messenger Bot can provide an easy solution for handling multiple contacts at once, saving you valuable time. Bots will likely become more popular in the coming months as Facebook prepares to offer its official Facebook platform to the mobile world.